Privacy Policy

Golden Thread Fire Delay (“GTFD”, “we”, “us”) are committed to preserving the privacy and security of all visitors to this website. We recognise the need to respect and protect information that is collected or disclosed to us. Should certain information by which you can be identified be collected when using this website, then you can be assured that it will only be used in accordance with this privacy policy.

This privacy notice sets out how we use and protect any information that you give when you use this website. Golden Thread Fire Delay will, in the provision of its Site, adhere to English law.

1. Who We Are

Golden Thread Fire Delay Limited is a specialist passive fire protection contractor operating under the auspices of an employee-owned trust. As a leader in our chosen fields, our ethos is to deliver our clients right first-time installation at the right price, on time.

GTFD is committed to handling data lawfully, fairly and transparently, and in compliance with all data protection laws incorporated into English law. GTFD is a “data controller” that controls the collection and use of data relating to individuals (“personal data”), and is required to notify you of the information within this Privacy Policy. By browsing this website, you consent to the collection, use and transfer of your information under the terms of this policy.

2. What Personal Data is and What Personal Data We Collect

When You Visit our Website

You are free to explore the Website without providing any Personal Information about yourself. When you visit the Website or access resources, we request that you provide Personal Information about yourself, and we collect Navigational Information.

“Personal Information”

This refers to any information that you voluntarily submit to us and that identifies you personally, including contact information, such as your name, e-mail address, company name, phone number, and other information you may voluntarily provide regarding yourself or your business.

Personal Information also includes Navigational Information where such information can directly or indirectly identify an individual. Navigational information refers to information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed. Please see the “Navigation Information” section below. Excepting this, we do not collect Sensitive Information from you.

Log Files

When you view content provided by us, we automatically collect information about your computer hardware and software. This information can include your IP address, internet service provider (ISP), domain names, browser type, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times and referring website addresses. This information is used by us for the operation of the Resource Download service and to provide general statistics regarding use of the Golden Thread Fire Delay Website. For these purposes, we do link this automatically collected data to Personal Information such as name, email address,  and phone number.

3. How We Use Information We Collect

We Do Not Sell Personal Information

We will never sell your Personal Information to any third party.

Compliance with Our Privacy Policy

We use the information we collect only in compliance with this Privacy Policy. Customers who access our Resource Download Service are obligated through our agreements with them to comply with this Privacy Policy.

Use of Personal Information

In addition to the uses identified elsewhere in this Privacy Policy, we may use your Personal Information to:

  • improve your browsing experience by personalising the Website
  • send information or GTFD content to you which we think may be of interest to you by email or other means and send you marketing communications relating to our business
  • promote use of our services to you and share promotional and information content with you in accordance with your communication preferences
  • send information to you regarding changes to our Customer Terms of Service, Privacy Policy (including the Cookie Policy), or other legal agreements
  • meet legal requirements

We use the information collected through our Resource Download Service by our customers for the following purposes:

  • to provide the Download Service (which may include the prevention, detection and resolution of security and technical issues)
  • to respond to customer requested support

Use of Navigational Information

We use Navigational Information to operate and improve the Website. We may also use Navigational Information alone or in combination with Personal Information to provide you with personalised information about our business services.

Testimonials and Comments

We post client testimonials and comments on our Website which may contain Personal Information. We obtain each client’s consent via email prior to posting the client’s name and testimonial.

4. Security of your Personal Information

We use a variety of security technologies and procedures to help protect your Personal Information from unauthorised access, use or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure. All Personal Information is protected using appropriate physical, technical and organizational measures.

Social Media Features

Our Website include Social Media Features, such as Widgets. These features may collect your IP address, which page you are visiting on our sites, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Website. This Privacy Policy does not apply to these features.  Your interactions with these features are governed by the privacy policy and other policies of the companies providing them.

Retention of Personal Information

How long we keep information we collect about you depends on the type of information as described in further detail below.  After such time, we will either delete or anonymise your information or, if this is not possible, then we will securely store your information and isolate it from any further use until deletion is possible.

We retain Personal Information that you provide to us where we have an ongoing legitimate business need to do so (for example, as long as is required in order to contact you about the Passive Fire Protection Services provided, or as needed to comply with our legal obligations, or resolve disputes and enforce agreements).

When we have no ongoing legitimate business need to process your Personal Information, we securely delete the information or anonymise it or, if this is not possible, then we will securely store your Personal Information and isolate it from any further processing until deletion is possible. We will delete this information from the servers at an earlier date if you so request, as described in “How to Access & Control Your Personal Data” below.

If you have elected to receive marketing communications from us, we retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our content, products, or services, such as when you last opened an email or downloaded a resource from us.  We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.

5. How We Share Information we Collect

Service Providers

We employ other companies and people to manage provision of website and marketing services to visitors to our Website and may need to share your information with them to provide information or services to you. Examples may include processing information from prospect data, analysing or performing statistical analysis, providing marketing assistance, supplementing the information you provide us in order to provide you with better service, and providing customer service or support. In all cases where we share your information with such agents, we explicitly require the agent to acknowledge and adhere to our privacy and customer data handling policies.

Golden Thread Fire Delay Partners

In addition, we may share data with trusted partners to process certain orders and provide customer support. Such third parties are prohibited from using your Personal Information except for these purposes, and they are required to maintain the confidentiality of your information.

Corporate Events

If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered by Golden Thread Fire Delay on the Website and the Resource Download Service. In this event, you will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your Personal Information, and choices you may have regarding your Personal Information.

Compelled Disclosure

We reserve the right to use or disclose your Personal Information if required by law or if we reasonably believe that use or disclosure is necessary to comply with a law, court order, or legal process, protect our rights, protect your safety or the safety of others, or investigate fraud.

Security and Data Retention

We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction, and damage. 

6. Cookies 

Cookie Policy

Golden Thread Fire Delay use Cookies to administer the website, track user movements around the website, analyse trends, and to gather demographic information about our user base as a whole.

What are Cookies?

Cookies are small text files which are downloaded to your personal computer, mobile, or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information.

Cookies are assigned to and stored in a user’s internet browser on a temporary (for the duration of the 

online session only) or persistent basis (cookie stays on the computer after the internet browser or device has been closed). Cookies collect and store information about a user’s preferences, service usage, content viewed, and registration information which allows for GTFD to provide users an enhanced and customised experience when engaging with our services. We may use cookies to store your preferences and settings, provide targeted ads, and analyse site operations.

Cookies set by the website owner (in this case, Golden Thread Fire Delay) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”.  Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other Websites.

Why do we use cookies?

We use first party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website and Resource Download Service.  This data is used to deliver customised content within the Golden Thread Fire Delay Website and Download Service to customers whose behaviour indicates that they are interested in a particular subject area. Third parties serve cookies through our Website for advertising, analytics and other purposes.  This is described in more detail below.

What types of cookies do we use and how do we use them?

The specific types of first and third-party cookies served through our Website and the purposes they perform. These cookies include:

Essential website cookies: These cookies are strictly necessary to provide you with services available through our Website, Download Service and to use some of its features, such as access to secure areas.

Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Website, Download Service but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website, Download Service are being used or how effective our marketing campaigns are, or to help us customise our Website for you.

Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Website, Download Service through third party social networking and other Website. These cookies may also be used for advertising purposes too.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided when you visit our Website.

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

Essential website cookies: Because these cookies are strictly necessary to deliver the Website to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described above.

This website uses Google Analytics cookies to provide us with statistical information about visitors to our website such as length of visit, number of visitors and which pages were viewed.

We do not store your personal information; therefore, this information cannot be used to identify who you are.

We use Google Analytics to make sure our website is meeting our user needs and to help prioritise improvements.

7. How to Access & Control Your Personal Data

Reviewing, Correcting and Removing Your Personal Information

You have the following data protection rights:

You can request access, correction, updates, or deletion of your personal information.

You can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information.

If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

To exercise any of these rights, please contact us at info@goldenthreadfiredelay.com or by mail to Golden Thread Fire Delay Ltd, Unit 6 Everik Business Centre, Prospect Way, Hutton, Brentwood, Essex CM13 1XG, Attention: Data Controller. We will respond to your request to change, correct, or delete your information within a reasonable timeframe, and notify you of the actions we have taken.

Information & Personal Data

Personal data, including data such as names and addresses which you provide to Golden Thread Fire Delay, may be processed manually as well as by computers.

Changes to Our Privacy Policy

We may change this privacy policy from time to time. The “Date last updated” legend at the bottom of this page indicates when the Privacy Notice was last updated; any changes become effective upon posting of the revised Notice. 

Date last updated October 2023

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